We know your customer

We provide unique purchase‑based ad targeting which guarantees communication with your potentials customers on the internet

hero image

What we do

advantage image
1
Online personalization
Purchase-based targeting on big ad platforms (fb, youtube, google)
advantage image
2
Analytics and research
Measurement of the sales uplift (020)
advantage image
3
Offline personalization
Geolocation based push ads in the retailers apps

How it works

image
1

Customers make purchases in retail both online and offline

image
2

Transaction's data with depersonalized ID goes to the First Data's DMP

image
3

We select unique segments of the audience based on our algorithms and show relevant ads

image
4

We evaluate advertising campaign's effectiveness, our solutions are up to 5 times more effective compared to programmatic solutions

We don’t provide ads to the hesitators. We provide ads to
“I’m buying it” people

We have data

to create efficient targeted advertising campaigns for

We don’t provide ads to the hesitators. We provide ads to
“I’m buying it” people
  • icon
    Pharma
  • icon
    Cellular providers
  • icon
    Real estate
  • icon
    Entertainment
  • icon
    FMCG
  • icon
    Tourism
  • icon
    Children’s goods
  • icon
    Apparel
  • icon
    Banking

cases

case 1
Large denim brand with a chain of stores
Task
Increase sales in both offline and online stores
Solution
Selected audience:
  • denim buyers
  • people who buy accessories
  • people who buy Сhinese phones
Results
FirstData ROI = 8,5 vs Context ROI = 3
FirstData is 2,8 times more efficient than context
case 2
AUTO SEGMENT Finding a new way to get buyers for premium cars
Task
Increase test drive requests
Solution
Selected audience:
  • High cost petrol buyers
  • Auto tuning center visitors
  • Buyers of accessories for premium cars
  • Fine payers
Results
1.56% First Data VS 0,86% others
The efficiency of First Data is 1,8 times higher than other tools
case 3
Weight loss dietary supplements increase online sales
Task
Increase the number of transitions to online pharmacy
Solution
Selected audience:
  • Competitor’s goods buyers
  • People who are flying
    to the sea soon
  • Women who gave birth
    recently, sweets lovers
Results
36% First Data VS 19% other tools
The efficiency of First Data is 1,9 times higher than other tools
case 1
Large denim brand with a chain of stores
case 1
Task
Increase sales in both offline and online stores
Solution
Selected audience:
  • denim buyers
  • people who buy accessories
  • people who buy Сhinese phones
3
context ROI
FirstData is 2,8 times more efficient than context
8,5
FirstData ROI
case 2
AUTO SEGMENT Finding a new way to get buyers for premium cars
case 2
Task
Increase test drive requests
 
Solution
Selected audience:
  • High cost petrol buyers
  • Auto tuning center visitors
  • Buyers of accessories for premium cars
  • Fine payers
0,86%
others CPA First Data lower in 2,5 times, then others
The efficiency of First Data is 1,8 times higher than other tools
1,56%
FirstData ROI
case 3
DIETARY SUPPLEMENTS FOR WEIGHT LOSS Increase sales on the website
case 3
Task
Increase the number of transitions to online pharmacy
Solution
Selected audience:
  • Competitor’s goods buyers
  • People who are flying
    to the sea soon
  • Women who gave birth
    recently, sweets lovers
19%
other tools
The efficiency of First Data is 1,9 times higher than other tools
36%
FirstData