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We know your customer

We provide unique purchase‑based ad targeting which guarantees communication with potential customers on the internet

+971 4 3740780
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About us

First Data is an artificial intelligence based on Big Data, where the Big Data for us is people’s purchases transactions in stores and services.

The First Data artificial intelligence builds a user profile based on transactions by analyzing transactions, identifying needs, analyzing the consumption cycle, and then predicting future purchases. We show the right product of the brand/advertiser with the help of targeted advertising to the user with the exact need at the exact time.

2017
Company founded, raised a Pre-seed round of investments
2018
Attracted the second round of investments, projects with the world’s largest brands FMCG, Pharma, Auto, Banks, Clothing, Appliances, and other industries
2019
Launch of O2O projects to measure the effectiveness of advertising campaigns
2020
Product launch for offline personalization: push notifications when a customer enters a point of sale. The company’s revenue grew by 2 times, and FCF – by 4 times
2021
First Data becomes first martech company to partner with Visa
2022
The company won the Data Fusion Rising Stars award in the cross-industry Big Data Data Fusion Awards

Our geography

Markets we act on:
India
Indonesia
Russia
UAE
Pakistan
Brasil
Turkey (soon)

Markets we act on:
India, Indonesia, Russia, UAE, Pakistan, Brasil, Turkey (soon)

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What we do

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1
Online personalization
Purchase-based targeting on big ad platforms (fb, youtube, google)
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2
Analytics and research
Measurement of the sales uplift (020)
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3
Offline personalization
Geolocation based push ads in the retailers apps

Our Solution
Works

For Agencies

Marketing agencies 360

For Brands

FMCG, Pharma, Apparel, etc.

How it works

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1

Customers make purchases in retail both online and offline

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2

Transaction’s data with depersonalized ID goes to the First Data’s DMP

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We select unique segments of the audience based on our algorithms and show relevant ads

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We evaluate advertising campaign’s effectiveness, our solutions are up to 5 times more effective compared to programmatic solutions

cases

case 1
Large denim brand with a chain of stores
Task
Increase sales in both offline and online stores
Solution
Selected audience:
  • denim buyers
  • people who buy accessories
  • people who buy Сhinese phones
Results
FirstData ROI = 8,5 vs Context ROI = 3
case 2
AUTO SEGMENT Finding a new way to get buyers for premium cars
Task
Increase test drive requests
Solution
Selected audience:
  • High cost petrol buyers
  • Auto tuning center visitors
  • Buyers of accessories for premium cars
  • Fine payers
Results
1.56% First Data VS 0,86% others
case 3
Weight loss dietary supplements increase online sales
Task
Increase the number of transitions to online pharmacy
Solution
Selected audience:
  • Competitor’s goods buyers
  • People who are flying
    to the sea soon
  • Women who gave birth
    recently, sweets lovers
Results
36% First Data VS 19% other tools
case 1
Large denim brand with a chain of stores
case 1
Task
Increase sales in both offline and online stores
Solution
Selected audience:
  • denim buyers
  • people who buy accessories
  • people who buy Сhinese phones
3
context ROI
FirstData is 2,8 times more efficient than context
8,5
FirstData ROI
case 2
AUTO SEGMENT Finding a new way to get buyers for premium cars
case 2
Task
Increase test drive requests
 
Solution
Selected audience:
  • High cost petrol buyers
  • Auto tuning center visitors
  • Buyers of accessories for premium cars
  • Fine payers
0,86%
others CPA First Data lower in 2,5 times, then others
The efficiency of First Data is 1,8 times higher than other tools
1,56%
FirstData ROI
case 3
DIETARY SUPPLEMENTS FOR WEIGHT LOSS Increase sales on the website
case 3
Task
Increase the number of transitions to online pharmacy
Solution
Selected audience:
  • Competitor’s goods buyers
  • People who are flying
    to the sea soon
  • Women who gave birth
    recently, sweets lovers
19%
other tools
The efficiency of First Data is 1,9 times higher than other tools
36%
FirstData
We don’t provide ads to the hesitators. We provide ads to
“I’m buying it” people

We have data

to create efficient targeted advertising campaigns for

We don’t provide ads to the hesitators. We provide ads to
“I’m buying it” people
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    Pharma
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    Cellular providers
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    Real estate
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    Entertainment
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    FMCG
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    Tourism
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    Children’s goods
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    Apparel
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    Banking